TALENT BRANDING AND ADS FOR COLLEGE FAIRS
HCVT selected Ingenuity Marketing Group because they wanted a collaborative partner to help them distinguish the firm in college fair ads. We worked with the internal marketing team to focus on real people and their work-life interests.
A two-page spread ad introduces the firm in a format required by the university in its careers catalog, but we introduced more breakouts and visuals to draw the eye for easy scanning of important details.
Full-page ads feature real people at HCVT through short bios and dynamic photos. Copy promotes lifestyle and professional interests. The ads are fun and repeatable with new employees each year for a consistent talent brand and employee recognition.