Sykes & Company, P.A.
Sykes & Company, P.A. is an accounting firm focused on serving the accounting and tax needs of retail pharmacies across the country. They provide numerous free resources on their website and consistently produce quality video content. The former website did showcase these resources in an efficient way and site performance was becoming problematic.
Using the analytics of the firm’s existing website, Ingenuity’s digital marketing team provided strategic recommendations on what content to reorganize for improved engagement and what to remove in the new site build. Calls to action throughout the site were updated to guide the audience to relevant information.
In addition, we designed a new look and feel for the website that highlights the personality of the firm and provided a platform that could support additional video and resources. The firm has always used their website for lead generation and these improvements allow them to continue to do so while adding fresh content focusing on their niche.