Bolton & Menk

As part of AEC marketing, our branding consultants conduct site audits, social analytics assessments and keyword analysis to recommend a 12-month content strategy.

For this multi-regional planning and engineering client, we assessed the strength of the firm’s social, digital and AI strategy to maximize content value and visibility. We conducted a:

  • Website audit
  • Social media assessment
  • Competitor comparison

 

Bolton & Menk LinkedIn post.

Consulting Value

The site audit identified several factors to improve content visibility and search for humans and AI.

  • Search rankings, errors and technical factors that lower search access
  • User types and where they come from such as mobile, social sites, etc.
  • Human and agent user behavior, what they do when interacting with content
Bolton & Menk search ranking statistics.

Our team made recommendations for a 12-month strategy that included Quick Wins as well as Sustainable Strategies that aligned with the firm’s long-term business goals.

Quick Wins included improvements to the firm’s Google Business Profile as well as site technical and content improvements.

Bolton & Menk Google review information.
Video thumbnail from Video series page on website.

Sustainable Strategies included recommendations to repurpose content, use targeted AI prompts in page design, optimize credible backlinks from industry sites and maximize tagging/collaboration on social channels.

Bolton & Menk referral post example.

Digital Audit Takeaways

While recommendations from the 12-month digital strategy are underway, Bolton & Menk is positioned to embrace the new era of AI-friendly content marketing. Using an approach that is differentiated from competitors will sustain its visibility as a multi-regional engineering firm.

“I appreciate the outside perspective that Ingenuity delivers to our team. We can take their insights and customize them for our strategy across multiple channels. They understand how to align data to business goals, too.”

– Bolton & Menk