WCMA

The Wood Component Manufacturers Association (WCMA) needed a new website to continue to engage its members, integrate with their new AMS, and provide valuable updates about its programs and events.

Association staff selected a WordPress.com hosted platform and built out the site themselves.

However, they engaged Ingenuity Marketing Group to provide technical consulting strategies for optimized website functionality.

Value Proposition for Associations

Although web platforms are getting easier to work with in-house, issues such as page navigation, photo manipulation and domain redirects can be challenging without in-house experience in graphic design or coding.

To streamline the development process, WCMA’s team worked with our website developer to take on these more challenging issues. Our website consulting and implementation provided the momentum to help this member-based association launch their site in a timely manner.

Laptop on desk showing bio post from WCMA website.
We provided:
  • Blog image migrations
  • Domain redirects
  • WordPress support
  • Resolving navigation issues
  • Page header image and photo optimizing
  • Custom CSS coding and testing
  • Launch assistance

Results

WCMA launched their site in Spring 2026 and were happy with the website consulting and back-end technical implementation provided by Ingenuity’s team.

A longtime association client, WCMA has previously engaged Ingenuity for its rebranding project and association marketing strategy. We have a trusted history of results that made the working relationship easy as well as responsive for their launch schedule.

Our Client Says

“Ingenuity is so reliable as a consulting partner. They kept us on track with the website launch because we could send them a list of issues, and they knew just what to do. It gives us peace of mind that we can call them for future website technical questions or for creative marketing strategies.”

 – Amy Snell,
WCMA Executive Director