New Logo & Website Updates

Abbott Business Consulting Group went through a name change and reached out to Ingenuity for help with some website updates. The website was created by another vendor, and a few colleagues told her that it “looked like AI wrote it.” Template business images and boring copy misrepresented the firm’s bookkeeping and business management services.

After a strategy session with the owner to discuss design, branding and content, our site optimization included creating a logo, improving navigation and writing some additional pages, as well as editing and optimizing the site for SEO. We prioritized the website and worked through the assignments in phases over three months.

 
 
 
 
 
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Logo Design

With the name change, Abbott Business Consulting Group needed a logo that would work across all digital channels and in print. The resulting logo includes the owner’s favorite color (orange) with a complementary slate and blue palette. The glyph represents the owner’s last name initial (C) and also creates movement and a beach vibe. The business is based in California, and the owner is an active kayaker. We delivered a logo kit and color palette, which can be easily expanded into a brand family and style guide as the firm grows.

Continued Marketing Support

The owner was so happy with the website results and new logo that she has continued to engage us for overseeing a Yelp account and managing her digital ads and social media presence. In less than one month, the firm received 33 inquiries and landed three new clients directly from Yelp.

After starting the business in 2019 and growing through CPA and Enrolled Agent referrals, this client is excited to formalize marketing and grow faster. We are now running digital ad campaigns to target niche industries and setting up a social media strategy to manage monthly.

Our Client Says

“My colleagues like my website now, and more importantly CPAs have told me that they like it, too. I get a lot of referrals. The results from Ingenuity’s branding and digital campaigns are working way faster than I thought! It’s been awesome.”

Leigha Clapp
Owner, Abbott Business Consulting Group