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Want to be more persuasive in CPA marketing content? Look here.
We were pleased that the Association for Accounting Marketing asked us to address a burning question that members were asking: How can we create more persuasive copywriting for CPA marketing?
The result is two articles for the AAM Growth Trends blog. The first article addresses the psychology of persuasive writing techniques. Examples include Authority, Social Proof and Loss Aversion. We showed how to apply these techniques to your copywriting. At the end of the article, readers can match the technique to a real example of marketing copywriting.
The second article offers a framework and examples of persuasive copywriting that apply to CPA marketing. It includes how you concept your content and identify your audience before applying the marketing formula of Emotion, Logic, Proof & (call to) Action.
Article #1: The Psychology of Persuasive Writing Techniques
Article #2: Persuasive Writing Requires Style and Design
We look forward to hearing your feedback. How have these articles helped you identify persuasive techniques in your writing, improving your CPA marketing results? Do you have additional ideas for accounting marketing content?
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