Ingenuity helped turn the Steve Silverman Imaging vision into a reality. Owner Steve Silverman had a goal of elevating his client base and creating work that’s outside the box. After accompanying Steve on two client shoots, we summarized the creative experience and provided recommendations. We then interviewed five clients and researched the photographer’s market position. Ingenuity applied this information to the brand update, name (shortened to Silverman), logo, tagline, website and online recommendations as well as a go-to-market strategy.