Outsourced Marketing Agency Arrangement
We engaged with a Huntsville, AL accounting and advisory firm for a new name and logo in anticipation of a partner retirement. Our rebranding process with Anglin Reichmann Armstrong went so well that they continued working with us in anticipation of a target merger. They needed guidance on communications and public relations to announce their merger with a Pensacola, FL-based firm. We conducted interviews with leaders at both firms and provided consulting on M&A communications for their employees, their clients and the communities involved. After the merger announcement, the firm decided to retain our team for additional projects.