PROFESSIONAL ASSOCIATION BRAND REFRESH

WYOMING STATE BAR COLLABORATES ON NEW LOGO

Ingenuity worked closely with the Wyoming State Bar to develop a new logo that communicates the ability of its members to move seamlessly through tough challenges in law and to expedite solutions. Our design theme of “Challenges Accepted” underscores an approachable legal association, which led to the scripted and bright new logo.

View Our Branding Services

New Wyoming State Bar logo
Wyoming State Bar logo

Previous logo for Wyoming State Bar

Previous logo

We interviewed key board members and staff to understand their tastes, goals and color preferences. We then created an inspirational design tile to confirm what we heard, including a broader palette of colors to choose from. 

Wyoming State Bar color palette

Moving away from the staid legal style of blocky or serif letters, the new logo reflects the collaboration and reliability of Wyoming attorneys. The color gradation in the glyph creates movement, which demonstrates that attorneys work hard to move legal matters forward.

Wyoming State Bar business cards

Business card design

See Our Work

OUR CLIENT SAYS

“We were thrilled to roll out our new logo to members, and we enjoyed building this new brand together with the Ingenuity team. They were open to our ideas, and they also helped us understand how to create a functional as well as attractive logo for all of our print and digital needs. They were an absolute pleasure to work with.”

– Sharon Wilkinson,
Executive Director,

Wyoming State Bar