In this guest blog post for Engineering Management Institute, rebranding consultant Dawn Wagenaar shares AEC marketing and branding strategies for project managers. The PM’s role is changing, and team mentoring is increasingly important.
In the article she covers:
- Why project managers must also be project mentors to focus the team on client experience
- The value of brand and value proposition training for PMs and other leaders
- Ways to capture storytelling about brand difference and client outcomes
Wagenaar is a rebranding consultant and outsourced marketing consultant who has served AEC firms for more than 10 years. In this article she talks about why the role of project managers is changing. Project manager responsibilities are extending to the team as well as their translation of the firm’s brand and client service into each project.
Here is a story that illustrates her key points in the article:
Christine Nelson with AGC member.
“We met one of these experienced project managers through …He had a natural desire to share his skills and insights with younger professionals on his team. He just wasn’t sure how to pursue coaching in the context of a project.”
Through some brief discussion, we agreed that part of the weekly project meetings should include opportunities for revisiting the project value proposition, which is the client/owner’s intent or vision for the project. These meetings should emphasize how each team member plays a role in that value proposition.
A project manager’s coaching about the big picture of the project…supports a more cohesive team. Coaching (mentoring)…also supports a more valuable debrief at project completion.
- Did they meet the intended objectives?
- How did each of them contribute to the successful result?
- What could be improved to enhance their firm’s brand perception in the market?
In addition to this article, the Engineering Management Institute (EMI) has a lot of resources for elevating your skills and firm success. We appreciate partnering with them. In a previous EMI blog post, Dawn shared ideas for professionals who want to elevate their engineering careers as brand ambassadors.
Let us know if we can advise you on strategic rebranding consulting or digital strategies and advertising for your AEC marketing.
