Digital Ads: What Am I Doing Wrong?


Albert Einstein said it perfectly, “Insanity: doing the same thing over and over again and expecting different results.” If your current digital marketing isn’t producing desired results, then shake up your marketing plan and try something different.

Robert Wasiluk, Ingenuity Marketing Group’s lead design consultant, is an expert at implementing engaging digital marketing strategies. In this short video he talks through the essential components that help get digital ads (as part of your marketing plan) back on track.

A major component of a successful digital ad campaign is capturing the lead’s contact information. While this seems obvious, you may be surprised at how many digital marketing ad campaigns aren’t properly linked to a landing page that collects emails!

If you think your digital marketing plan needs a refresh or a complete overhaul, contact us. We can evaluate your current marketing plan and ad campaigns for recommended improvements.

For additional best practices to create engaging, persuasive and reputable online ads, read our blog about maximizing your online presence through Google Ads.

If you prefer to read this content, the video transcript is below.

Has your digital ad campaign hit a roadblock?

Let me help you get “un-stuck.”

Let’s clean the slate. Draft a new concept.

It’s important to use an engaging headline. And what do I mean by “engaging?” Surprise them. Make it memorable. Make them feel something. Bonus points if you can include your call to action and target keywords in your headline.

Make sure you are using your company name, logo, brand imagery and colors in your digital ads.

Your ads should also be linked properly to a web landing page that captures emails. 

And finally, make sure your ad analytics are working properly to measure results and avoid going over budget.

As always, I’m here to help with your ad campaigns or digital marketing. Contact us at Ingenuity!

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