Are you ready for these crisis situations at your firm?
- Construction job site injury
- Data breach
- Severely damaging weather
These are just a few of the common scenarios that could disrupt teams, clients and your firm’s reputation.
In response, communications consultant Christine Nelson developed a crisis communications blueprint for A/E/C growth professionals and leaders. Her consulting was featured in the Society for Marketing Professional Services (SMPS) The Marketer magazine.
The July/August article outlines several crisis scenarios while providing alignment with firm core values. You can start with these resources for creating a strategic crisis communications plan.
Other crises addressed include environmental and regulatory compliance issues, employee issues and political situations.
Without a plan, common mistakes are made during a crisis situation. These mistakes can be managed by developing a crisis response team and sticking to your plan.
Our main recommendation at Ingenuity is to include marketing and growth professionals on the crisis accountability leadership team. They are your eyes and ears for client relations and the firm’s reputation. A secondary team includes legal, law enforcement and independent outsourced crisis consultants, among others.
We invite you to read and share the article. Let us know if you have questions about developing or improving your firm’s crisis communications plan. We were honored to support SMPS in raising awareness for risk management in AEC branding and core values alignment.
