CREATIVE

ROBERT WASILUK
Design/Creativity/Delivery
robert@ingenuitymarketing.com
651.690.3358

Robert is an artist. He drew comic books as a kid (horribly, he says), but the dream stayed alive after he won a prize in a Star Wars-themed drawing contest.

With his degree in graphic design, Robert’s career morphed. Much like the science fiction characters he follows for entertainment, he has transformed a love of art and sci-fi into visual and digital design consulting. Working in manufacturing and a variety of professional services environments, he has the rare gift of understanding traditional art theory as well as the technical complexity of website development. From custom html sites to simpler WordPress interfaces, Robert endears himself to owners and marketers by troubleshooting and solving many web design and digital campaign issues.

Mostly, he loves collaboration — learning what clients like and don’t like about colors, fonts and images. Robert then gets busy building a concept with Ingenuity’s team that provides clarity for professional logos, palettes and identities. From seeming chaos, he calmly pursues the answer for a unique brand every time.

When he needs inspiration, he might turn on a favorite movie or game, or go for a long hike or bike ride. He’s logged thousands of miles, but there’s always another path to explore. Another adventure.

Education

Saint Paul College, Associate’s Degree in Graphic Design

Background

25+ years of graphic design
Illustration
Web design and development
WordPress development
PHP and CSS Training
ADA Compliance
Marketing automation

Describe a perfect evening.

I will take a bike ride for a couple hours around the lakes in the area, with low wind and warm…or cloudy and overcast. Then I would do some cooking or grilling with my daughter, maybe steak kebobs or helping with one of her pasta recipes. After that probably enjoying a favorite movie or video game.

What is the coolest thing you’ve experienced, good or bad?

They’re all cool. But visiting the Canary Islands off the coast of Africa was pretty cool with the volcano on the main island. I have also toured Madrid, and they have amazing art museums, especially the Prado.  

How do you handle boredom?

I’m not usually bored. I always have something to work on. Usually I will get out and ride or hike or take my dog for a walk. Willie is a black lab springer mix, so we both need to burn some energy.

What is your definition of an amazing client relationship?

A client who trusts me and enjoys the work relationship. They appreciate our efforts and have fun with us creating a cool concept. We will move mountains for our clients, but even a small hill is enough to celebrate together. 

Must-see destination before you’re 100?

Oh, wow. Everything. I would really like to see the ancient cave drawings in France that a friend told me about. But short-term I’ll settle for another trip to Disney World and Universal Studios. 

Best meal you’ve had lately?

I never thought I would like sushi, but my daughter got me to try a place in Maplewood [Minnesota]. She introduced me to Tiger Eye rolls and some things with crab. I’m ready for more!