A/E/C Marketing
& Pursuit Solutions

2026 SMPS Heartland Regional Conference

Use this practical, outcome-based formula (30-30-30-10) to guide content marketing efforts at your A/E/C firm. The formula includes:

  • 30% on branding
  • 30% on relationship building
  • 30% on creative, informative content
  • 10% on networking and visibility

Request our one-sheet with examples of each quadrant and pro tips!

TESTIMONIALS

“I feel like Ingenuity’s team is looking out for me. They make recommendations that support our business and improve our service approach. They are easy to work with to move our goals forward.”

– Crosstown Mechanical

“I appreciate the outside perspective that Ingenuity delivers to our team. We can take their insights and customize them for our strategy across multiple channels. They understand how to align data to business goals, too.”

– Bolton & Menk

“Working with Ingenuity Marketing Group has been an absolute pleasure! Their team is not only incredibly talented but also responsive and collaborative. It’s been a seamless working experience.”

– Anna Reyes,
Regional Industry Growth Manager

AUTHORS

Dawn Wagenaar
Principal and Brand Strategist 

Christine Nelson
Lead Communications Consultant

Cover of 30-3-30-10 handoutFREE ONE-SHEET

Yes, I want content ideas to win more business! 

Send me the
30-30-30-10 formula one-sheet
from Ingenuity Marketing Group, LLC.