Step back and assess your marketing with these 3 ideas.
The Society for Marketing Professional Services (SMPS) is one of our favorite associations. For one, they publish a valuable quarterly publication called The Marketer that is full of great ideas for marketing and growth professionals in AEC marketing.
In their January/February 2026 issue, we had the opportunity to write about futuristic marketing through the use of three assessments. The assessments were:
- Branding Assessment
- Digital Content Assessment
- Social Media Assessment
In the article, we share why firms should do these assessments regularly and how to approach them.
Why should I do a brand assessment?
Brands drift over time. New leaders, M&A, changes in the market, new technologies or changes in client expectations can impact brand impression. Brand impression should be assessed annually to sustain consistent presence and reputation management.
What should I do a digital content assessment?
Growth leaders can use storytelling content from the most recent projects (and from historical context) to drive home competitive difference. Meanwhile, the marketing team continues to enhance leader reputations.
Why should I do a social media assessment?
Moreso than websites, social media is quickly becoming the source of business news as users scan headlines and read insights from their peers. Your firm can be among those trusted sources for your clients and project partners.
To learn what’s included in these assessments and how often to do them, read the article in SMPS The Marketer.
Assessments for Futuristic Marketing
For more information on assessments handled by Ingenuity, see our Research and Surveys page.
