WEINSTEIN SPIRA & CO.
Although sales for the Houston-based CPA firm were strong, partners recognized the need for fresh brand identity and market visibility. Ingenuity engaged with the firm to identify their competitive difference through market research. We pinpointed the team’s key differences and took them through training to communicate them. The new, bold logo and identity with soft edges and clean, san-serif font reflect a progressive firm. They have technical and soft skills for strong client relationships.