Are you up-to-date on the latest Google, Facebook and WordPress changes? Virginia McCoy, lead SEO and social media consultant, discusses what changes are coming to Google Analytics and how they may impact your firm’s website. She also explains how to keep your Facebook content fresh and in front of your audience in light of recent algorithm changes. Robert Wasiluk, lead design consultant, explains the changes WordPress is making and why they matter to your firm. Watch the video above and read below to learn more.
Google’s Mobile-First Indexing
Historically, Google has indexed and ranked websites based on their desktop version. Now, with more than 52 percent of internet traffic coming through mobile devices, Google is switching to mobile-first indexing. Here’s how to make sure your website is ready for the change:
- Test if it’s mobile friendly using the Google Mobile-Friendly Test
- Add important, high-quality content to the mobile version of your site
- Update the structured data to the mobile version
- Provide meta data (page title, header tags, meta descriptions, etc.)
Facebook’s News Feed Update
Facebook is now prioritizing “posts that spark conversations and meaningful interactions between people.” The algorithm prioritizing content posted by family and friends, which creates an obstacle for company pages. The best way to overcome this obstacle? Post content that is relevant and creates engagement. Also, live videos and Groups will receive higher visibility in news feed, so look for opportunities there. “Engagement bait,” which asks for engagement that is not meaningful, will be demoted by Facebook.
What’s coming in WordPress 5.0?
Scheduled for release early this summer, WordPress 5.0 introduces the Gutenberg editing tool replacing the existing word processing tool bar. Gutenberg will add content based on blocks with page builder-like functionality to try and move WordPress towards a more simplified user experience. Users can test out the new editor by installing the beta plugin for it. Be sure to back up your existing site with Backup Buddy or Updraft before using the Gutenberg plugin. For people who still want to use the traditional editor, they will be making it a plugin after the release of WordPress 5.0. When installed, it will override the Gutenberg editor. Many theme developers are starting to incorporate the technology into updated versions of popular WordPress themes, if you have questions regarding your specific theme, please contact your theme’s developer to see if there are any issues with Gutenberg working with your theme.