Our Top 5 Favorite Articles this Month

What are you reading, watching or listening to? From an explanation of marketing titles to a study on Millennial buyers, here are Ingenuity’s top content picks for May:

What do marketing titles mean?

Have you ever wondered about the difference between a marketing coordinator and a marketing director? Wendy Nemitz Founder of Ingenuity Marketing explains the various marketing positions commonly found in professional services marketing.

Watch this video.

I hate to close.
How do you close a sale? By simply making sure that your questions have been answered, necessary issues have been raised and potential clients know you would like to work with them.

Read this blog post to learn more.

don’t just hire; build leaders for a lifetime
In episode 30 of unsuitable on Rea Radio Annie Yoder and Don McIntosh discuss why business leaders should approach recruitment and staff development from a new perspective.

Listen to this podcast.

4 MVPs You Need on Your Content Marketing Team
While “content marketing teams can range from 1-100+ people,” these are the key players you need on your content marketing team to get the best results.

Find out who they are here.