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THE DOTY GROUP

BRANDING


A change in leadership caused Doty, Beardsley, Rosengren & Co., P.S. to change its name to The Doty Group in 2015. Ingenuity created a new brand to accompany the new name for the Tacoma-based accounting firm. The new brand evokes warmth and security with a great view. Playing off the Tacoma landscape, Greek heritage and the Seahawks, Ingenuity chose colors that communicate continuity, knowledge and wealth. The European traditional theme emphasizes legacy, but adding a san serif logo and font communicates the future.

Read about our ad campaign for The Doty Group.


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