RESEARCH AND SURVEYS
Optimize Your Brand and Marketing Strategies
How is your brand perceived among clients, prospects and employees? How can you position your firm as a thought leader in a target industry niche? Have your competitive differentiators changed?
Ingenuity conducts hundreds of interviews and pursues the right methodology and analysis to answer all of these questions for you.
Here are the challenges and needs that outsourced research can address:
- Building and strengthening a niche industry
- Testing and validating a firm or service name and logo rebrand
- Discovering new ways to attract and retain top talent
- Understanding your competitors and how your firm compares
- Positioning your firm in your market
- Identifying opportunities for improvements in service offerings
- Publishing valuable market data, surveys or content that your clients and prospects desire
Our research is conducted by experienced professionals trained in journalism, in-house professional services marketing and sales strategies. We’ll ask the smart questions to get to the bottom of what you need to know — quickly and effectively. With Ingenuity, you have the right data to take action.
Featured Research Video
“Ingenuity’s PR strategies have shown us even more ways to leverage the data in our survey for market visibility.”
Eric Majchrzak, Shareholder – Chief Marketing Officer, BeachFleischman PC
Annual CFO Survey Since 2017
“Ingenuity is a great strategic partner. The team is very creative and provides us with ideas to improve our firm and our position. They believe in spearheading the success of the client.”
Tara Bannister, SPHR
Director of Operations, Lindquist, von Husen & Joyce LLP
Niche Industry Surveys and Whitepapers