Schmidt Westergard is a growing, independent public accounting firm based in Arizona, but with clients in several states. When we started working with them, we found that their website was not responsive for mobile devices and also needed updated search engine optimization. Because websites are the foundation for inbound lead generation and nurturing, it was one of their first priorities.
Launching off our earlier branding research for the firm, we developed differentiating branding themes to incorporate into the website copy.
Conducting a keyword search and audit of the website, Ingenuity’s digital marketing team also made recommendations for adding meta data, adding copy to services descriptions, adding a blog page and updating careers copy for recruitment. The improvements allow the firm to start adding fresh, and niche focused content that supports a consistent inbound lead generation and nurturing strategy — freeing up the busy partners to focus on qualified leads and serve clients.