The number one reason that clients leave a professional service firm is that they don’t feel valued, and therefore don’t perceive value from the relationship. Leah Spielman gives her tips and tricks for building a client relationship and keeping it strong even when you handle multiple accounts.
Have you ever wondered about the difference between a marketing coordinator and a marketing director? Wendy Nemitz Founder of Ingenuity Marketing explains the various marketing positions commonly found in professional services marketing.
If you are reading this as the principal or partner of a firm, you know your days are numbered.
You are either mid-career or late career. Most technology we use daily didn’t exist prior to your birth. The value of young talent has appreciated like gold.
Feeling obsolete yet? Wait, there’s more unfairness.
Your company’s future success hinges on attracting and training young talent while also delivering sophisticated consulting expertise to clients who demand high and immediate value for their fees.
You need to compete.
Ingenuity focuses on helping you compete. Our insights are based on hundreds of leadership and client interviews and in-depth competitive intelligence. Based on this data, we reveal five habits of consistently competitive firms.
Accounting firms and engineering firms often call us when they see a competitor suddenly showing up in their market space and winning bids seemingly “out of the blue.”
A closer look at the competition reveals that those firms have set up a strategy to target a certain buyer, market or industry and are now reaping the rewards of months of focused effort. They didn’t just show up. They’ve been there for a while. Read more
First impressions matter. In a recent survey in Accounting Today, young staffers at several accounting firms overwhelmingly agreed that they chose their firm based on how much they liked the partners in the initial interview (as well as location). And you thought you were choosing them! Read more
Wendy Nemitz Founder of Ingenuity Marketing Group was recently nominated to the 2015 (Real) Power 50 list by Minnesota Business Magazine. In honor of Throwback Thursday, we revisit an article she wrote in 2006 about power and influence. Any professional still needs to know this stuff!
“Strong B2B branding drives customers’ willingness to consider, purchase, and pay a premium for a supplier.”
The quote above comes from the CEB Marketing Leadership Council (in partnership with Google) in their white paper “From Promotion to Emotion: Connecting B2B Customers to Brands.” They found that, “Customers who believe a brand will provide business value are 4x more likely to consider that brand.” Read more
Jim Komondy has practiced law for 12 years as a litigator and general counsel to business owners. His main focus is serving clients, but he also has a responsibility to market his practice to attract new clients. Read more