Home » Internet & Technology

Category: Internet & Technology

Upcoming Updates to Google, WordPress and Facebook

 

Are you up-to-date on the latest Google, Facebook and WordPress changes? Virginia McCoy, lead SEO and social media consultant, discusses what changes are coming to Google Analytics and how they may impact your firm’s website. She also explains how to keep your Facebook content fresh and in front of your audience in light of recent algorithm changes. Robert Wasiluk, lead design consultant, explains the changes WordPress is making and why they matter to your firm. Watch the video above and read below to learn more.

Google’s Mobile-First Indexing

Historically, Google has indexed and ranked websites based on their desktop version. Now, with more than 52 percent of internet traffic coming through mobile devices, Google is switching to mobile-first indexing. Here’s how to make sure your website is ready for the change:

  • Test if it’s mobile friendly using the Google Mobile-Friendly Test
  • Add important, high-quality content to the mobile version of your site
  • Update the structured data to the mobile version
  • Provide meta data (page title, header tags, meta descriptions, etc.)

Facebook’s News Feed Update

Facebook is now prioritizing “posts that spark conversations and meaningful interactions between people.” The algorithm prioritizing content posted by family and friends, which creates an obstacle for company pages. The best way to overcome this obstacle? Post content that is relevant and creates engagement. Also, live videos and Groups will receive higher visibility in news feed, so look for opportunities there. “Engagement bait,” which asks for engagement that is not meaningful, will be demoted by Facebook.

What’s coming in WordPress 5.0?

Scheduled for release early this summer, WordPress 5.0 introduces the Gutenberg editing tool replacing the existing word processing tool bar. Gutenberg will add content based on blocks with page builder-like functionality to try and move WordPress towards a more simplified user experience. Users can test out the new editor by installing the beta plugin for it. Be sure to back up your existing site with Backup Buddy or Updraft before using the Gutenberg plugin. For people who still want to use the traditional editor, they will be making it a plugin after the release of WordPress 5.0. When installed, it will override the Gutenberg editor. Many theme developers are starting to incorporate the technology into updated versions of popular WordPress themes, if you have questions regarding your specific theme, please contact your theme’s developer to see if there are any issues with Gutenberg working with your theme.

Watch Four Reasons to Update WordPress Sites

Are you the only rainmaker?

Increase Leads Through Content Marketing

After years of working with professional service firms, we know that only a small percentage of your people will bring in new business. A larger percentage can bring in projects through existing client service and referrals.

However, even your best client service masters forget to have those conversations with clients. Unless they’ve had training on relationship-based consulting, they are usually focused on the project, and when it’s done it’s done.

Do your people forget to suggest new services to clients? Click here.

As one of a few rainmakers, you only have so much time. You need help in order to grow. Yes, you really can use your website to bring in leads.

Content marketing does bring new leads to your website…when done correctly. Here are five key steps that support a successful content marketing strategy for leads.

Make it a priority.

Consistent content creates a following. If the content is very relevant to that audience, they will come back for more. How do you create attractive content? During our initial meetings with new clients, we brainstorm content ideas. We talk about industry trends, client pains and frequently asked questions by prospects. After you’ve made a list of potential topics, create a content calendar much like editors would create an editorial calendar. Include when you’re going to cover those topics and who’s in charge of creating the content. This will make your content strategy a priority. It will keep you accountable and keep you in front of your audiences.

Optimize It.

Too often, we see firms creating content without a list of targeted keywords to enhance their search engine optimization (SEO). If you want to be a known expert on a certain topic, you need to have well-researched keywords on that topic so that search engine users can find it quickly on your website. The more content you create using these keywords, the better chance you have to come up in searches for that keyword or phrase. If you find yourself creating content in which you cannot use your targeted keywords, consider doing additional research and reprioritizing your list.

A good place to start is to see how people are finding your website now.  

Direct reader attention.

The goal of your content is to be the best answer for the question of your target audience. Your target audience – especially if you serve a specific niche – should find value in the information you are providing. You should also ask:

What is the call-to-action? What should the reader do next?

People who are searching for help have a pain or interest. Tell them how to solve the problem, then direct them to related content that can reinforce what they just read. Related content demonstrates that you have deep knowledge of their pain or interest.

Share it. 

Without distributing your content via email or social media, your audience has no idea that it exists unless they stumble upon it. As Jay Baer puts it, “content is fire, social media is gasoline.” After you post your new content, share it on social media. You can also compile your best content into a regular (monthly, bi-monthly or quarterly) email blast for your opt-in list (people who have agreed to receive this type of content from you).

Leverage it. 

If you hosted a webinar, that topic could also be a blog post. That blog post could be an article in an industry publication. That PR should be promoted in your newsletter or eblasts. Don’t take a one-and-done approach to new content. Maximize and repurpose your existing content to create more related content in less time.

For more tips on effective content, read this blog post.

Why Google Can’t Find Your Website

Did you know 6o percent of all online traffic goes through mobile devices such as smartphones and tablets*? Google noticed the increasing number of mobile users and recently updated its algorithm to make its mobile search results more relevant for users.

Google recently announced two major updates to how it ranks mobile search results. Pay attention, this could affect your existing website or app.

Read more

What Your Competitors Know That You Don’t

Accounting firms and engineering firms often call us when they see a competitor suddenly showing up in their market space and winning bids seemingly “out of the blue.”

A closer look at the competition reveals that those firms have set up a strategy to target a certain buyer, market or industry and are now reaping the rewards of months of focused effort. They didn’t just show up. They’ve been there for a while.
Read more