After ING’s extensive market and competitive research in the South Dakota region, this respected CPA firm with offices in Rapid City, S.D. and Gillette, Wyoming, took our recommendation to keep the name Casey Peterson, but give it a modern visual. The founding partner’s name recognition was critical for firm identity, but the new logo treatment and color scheme position the firm as a larger and growing independent firm. The glyph represents growth and combines Midwest ethic with Western independence.
The new logo won a national AAM-MAA award for marketing achievement in visual design. Launching the new brand just in time for the firm’s 40th anniversary, Casey Peterson, Ltd. experienced more than 9 percent growth and attracted 14 new employees. They have received rave reviews and local PR about their new logo and brand. The research and visual brand supported launch of their new website and marketing campaigns, increasing unique site visits from 500 a month to 750 a month.