Visibility and Social Media Campaign

BKR International is a leading global association for independent public accounting and advisory firms, with worldwide headquarters in New York. Ingenuity has worked with BKR to prioritize the best public relations strategies to attract and retain members.

Strategy

Keeping the association’s brand in mind as a very socially oriented and education-forward alliance with independent public accounting firms in 80 countries, we keep the PR tone friendly as well as authoritative on the issues of most importance to the industry worldwide. Special projects have included PR consulting and management, social media consulting and analytics, website content and SEO refresh and video.

Results

Over the past two years, BKR International has seen marked increases in PR visibility and social engagement as well as member growth. Social media engagement has doubled and BKR is a valued resource for accounting industry commentary and news. “We are very pleased with our results, and continue to rely on Ingenuity for media consulting that helps us share important industry information and add value for our members,” said Maureen Schwartz, BKR International executive director.

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