To build visibility and credibility among CFOs in Arizona, BeachFleischman worked with Ingenuity to develop the strategy and methodology for an annual pulse survey. We interview firm leaders on key topics for nine industries and general issues of importance in Arizona. Once results are in, we analyze, write and design an annual report of findings. The survey content is central to BeachFleischman’s overall marketing, PR and business development efforts. It has more than doubled web visits and supported hundreds of qualified new leads.