Bio photo of Dawn
Photography © Silverman

Delivery / Strategy / Owner


Photography © Silverman

Dawn is a principal of Ingenuity. She offers senior level marketing strategy and business development expertise, including:

An Integrated Approach to Growth. You have the vision. Dawn provides the roadmap. She delivers award-winning consulting and oversight to drive fast results with marketing plans, sales leads and client retention.

Focused Attention on Results. As a business owner, Dawn understands how major decisions impact your clients, team and bottom line. She identifies the best solution and explains how it ties to your big goals of attracting clients, being competitive or increasing sales. For her, the highest compliment is a client who stands amazed at the rate and quality of Ingenuity’s results — so each day must meet that standard.

Moving Relationships Forward. Whether she’s meeting a new prospect or coaching an existing client, Dawn knows how to build relationships. She asks thoughtful questions. She listens carefully to your opportunities or challenges. You’ll leave a meeting with clear action steps, and she’ll keep everyone accountable and motivated to achieve them.

Connections Across Communities. Dawn showed an early aptitude for networking when she co-founded Women in Networking in Minnesota as well as the Twin Cities chapter of the Association for Accounting Marketing (AAM). She has also served as President of AAM Minnesota and was on the national board for AAM. Dawn joined the Hastings YMCA Board of Directors in 2014 and has chaired its annual campaign. She also is the Chair of the Community Relations Committee and part of the Executive Committee for the Board.

Expect a collaborative leader who knows how to get things done as promised and an enterprise builder who takes action beyond 9 to 5.

Read More:
Five Habits of Competitive Firms
Sales Questions That Seal the Deal
Brand Drama: 5 Ways People Buy With Emotion


Augsburg College, Bachelor of Arts in Marketing and Management
University of St. Thomas, Master’s Degree in Educational Leadership

In-house accounting marketing
Financial services marketing

Industry Organizations
Association for Accounting Marketing (AAM)

  • Past chair of the AAM Conference Committee; past member-at-large for AAM National Board of Directors and past president for AAM Minnesota
Photography © Silverman

What is something you do today that would be unrecognizable to you five years ago? Talking to Siri or Google – I ask them questions all the time.

As a kid, what did you want to be when you grew up? A racecar driver.

What makes you laugh? My husband, Scott Meier. He is always making me laugh whether he is in the kitchen singing while he is making coffee, talking to our dog Nora or just in general being weird.

It’s a good day when… a close a sale! Business development is hard work and it really pays off when a prospect tells me they want to work with Ingenuity.

What’s your guilty pleasure? Hallmark movies.

If you could travel anywhere in the world, where would it be and why? Newport, RI – It’s my favorite place – whether it’s the history, mansions, the water or shopping and restaurants…I love it all.

“Let Your Clients Tell Your Story: Getting Great Testimonials”Association for Accounting Marketing Summit 2019
“Storytelling” and “Do They Deserve to Work with You? Attract the Right Clients”LEA Global World Conference, October 2017
“Do They Deserve to Work with You?
Attract the Right Clients”
Minnesota Construction Association, September 2017
“Marketing and Website Design for CPAs”North Carolina Association of CPAs, November 2016

Invite Dawn to speak